At The WholeNote, we spend a lot of time looking at the websites of various orchestras. So when the YouTube video below was brought to my attention (by an arts bureaucrat who shall remain nameless), I immediately understood the frustrations that inspired it. I don't know who created it, but it I suspect that its creator has looked at a lot of orchestral websites, too.
Sometimes arts organizations are so eager to broadcast what they want the public to know – how to make a donation, for example – that they lose sight of what it is that the public wants to find out. They may forget that if their website, brochure or other promotional materials are too complicated and user-unfriendly, they simply won't be used.
Sometimes arts organizations are so eager to broadcast what they want the public to know – how to make a donation, for example – that they lose sight of what it is that the public wants to find out. They may forget that if their website, brochure or other promotional materials are too complicated and user-unfriendly, they simply won't be used.
