01 AV EverybodyMattersEverybody Matters
AV
Independent (annvriend.com)

Dynamic and versatile vocalist and composer, AV (Ann Vriend) has just released a recording that is not only rife with compassion and social conscience, but also defies musical genres and modalities by blurring the lines between rock, jazz, pop, inner-city soul, 70s’ folk and more. The ten tracks were inspired by the infamous McCauley section of AV’s native Edmonton – a place of disenfranchised souls, addictions, mental health issues and all of the other hellish things that come with neglect, poverty and desperation. AV, who has written all of the material and also acted as producer here, has fearlessly dug deep into our shameful disregard of our responsibilities to fellow human beings, and also, through the uplifting medicine of her funky music, underscores her hope for positive change and the triumph of the human soul.

AV has assembled an uber-talented cast to join her here: co-producer/keyboardist/vocalist Chris Birkett; Fred Benton (“Freddy B.”) on drum programming/loops; Brandon Unis on “live” percussion; Jory Kinjo on bass/voice and AV on Hammond B3. The journey starts with the soulful Anything I Know, which harkens back to an earlier time of strong female Northern Soul-oriented vocalists such as Cilla Black. Don’t Wait is a charmer, with an infectious beat, a sassy and sexy B3 and perfectly placed background vocals.  

The title track is a smouldering cooker and AV sings and swings through the tune, absolutely kicking it on B3. Hurt People Hurt People is an anthem about the cycles of pain that many individuals pass through – and that pain is a cycle that can be broken. AV and the angelic background vocals open our hearts and emphasize her meaningful message. The delightful up-tempo closer, Gonna Be Fine will leave the listener emotionally transformed by the power of the message, the music and the human voice.

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